Recently, while visiting a Chevrolet store, I was caught gawking at a ZO6 on the showroom floor. “What a car”, I thought. “This thing’s got everything but an electric dog-polisher”, […]
Do you really believe in all the products you are offering your Guests? Or…are you compromising your credibility, right out of the gate, each time you make an initial menu […]
It is incumbent of us, whenever possible, to get in front of our Guests as quickly as time allows. After all, once a Buyer’s Order has been signed, our Guests […]
Clearly, we are in place to create and protect profitability for our stores. It is up to us to productively provide valuable benefits for our guests while ensuring the house […]
Just when you start to feel like you’ve possibly seen it all, inextricably, someone is going to change that outlook. Before we review what caught me off guard, recently, while […]
“I’m sorry Folks…what I’m about to do, next, the Government forces me to do!” You might as well be the reason they have to pay taxes!!! Well it isn’t quite […]
Other than the core products (Vehicle Service Contracts and Guaranteed Asset Protection), what are you offering? Take a thoughtful look at your menu. Of course (with a firm focus on […]
Business Managers regularly ask, “How can I increase penetrations on ancillary products?” When I survey their current process, usually the first thing discovered is shallow product columns. Let’s consider we […]
Last month we covered document presentation and menu introduction. This month we’ll pick up where we left off in the last newsletter. Keep in mind, of course, customer needs vary […]
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