Conley's Corner 2 - Assuming Mental Ownership

After the customer profile process, the next step is helping our guests assume mental ownership. We will complete this step before introducing our menu, allowing our guests time to relax before asking them to make another purchase decision. In this video, we will review some steps to help us with this process. In the follow up piece, to this video, we will review an example interaction, aimed specifically at helping our guests assume mental ownership. After watching this two minute video, we encourage you to share it with your team.