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13421 Manchester Road, Suite 204 Saint Louis, MO 63131
What is the reasoning behind Customer Profiles? In the video below, Erik Landrum, F&I Performance Coach, walks us through why they are so important, and what to expect from the utilization of a Customer Profile, in your dealership.
We encourage you to take five minutes, out of your day, and watch this highly informative video. If you find any of the information useful, pass it on! Ensure you aren’t missing opportunities, contact your Conley Insurance Group Representative and we will be sure to send over an example of a Customer Profile experience.
Due to the overwhelming response to our first episode of “Conley’s Corner”, we have decided to release the follow up to everyone! In this video, you will see an example of how a customer profile is put together and used. After watching the 6 minute example video, please feel free to use it for training purposes with your team! And if you have any other questions, please contact your Conley Insurance Group representative.
After the customer profile process, the next step is helping our guests assume mental ownership. We will complete this step before introducing our menu, allowing our guests time to relax before asking them to make another purchase decision. In this video, we will review some steps to help us with this process. In the follow up piece, to this video, we will review an example interaction, aimed specifically at helping our guests assume mental ownership. After watching this two minute video, we encourage you to share it with your team.