Directory Lists
Menu Presentation
Column Structure
Waivers (Disclosures) & Inexpensive Products
Your Product Line-up
Apologizing for Your Menu, and Working with The Interrupter
The Best Rate, Sorting Out the Details, and The Surprise Ending
Supporting the Cause Via Deductible and Educating
Reacting Quickly, Building Rapport, and Avoiding the Pitfalls Caused by Guessing Usage Patterns
Robust Column Offering
“But we don’t drive that many miles!” & “Are you telling me this is a bad car?”
Looking Back, Analyzing Current Events, and Looking Forward
Poachers
Used Vehicles
Pivoting on Our Toes Versus Reacting from Our Heels